<html><head></head><body><div>
Role Summary
This role leads the marketing activation for the brand with a primary focus on increasing brand awareness and reach, driving sell-out and supporting our partners. As we continue to grow we will always be a social-first brand but will continue to diversify our marketing channels.
&nbsp;Role Details
·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Planning – Owns the marketing and content calendar, taking input from Product and Ecommerce. The calendar should be commercial in nature but responding to business needs and trends.
·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Budget Management – Manages the marketing budget, working with the Commercial and Operations Director for approvals.
·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Social – Ensuring our content is engaging, and we’re increasing our reach across channels with a commercial focus on delivering direct and in-direct revenue. Working with influencers to create excitement and demand for the brand and our products.
·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Digital Marketing – Launch and manage PPC, Affiliate Marketing and Performance Marketing activity to deliver direct revenue growth on our owned Ecommerce channels. A focus on CPA and ROI.
·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Partnerships Marketing – Works with retailers to bring co-op marketing activity to life, online, offline and in-store. Ensuring that we’re focusing on reach and sell-out.
·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Creative – Works with the Product and Creative Manager on briefs to activate new product launches.
·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; PR – Manages outreach and PR related activity to drive brand awareness and reach with our target demographics
·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Customer retention – Owns the CRM programme to drive up RFM metrics (Recency, Frequency and Monetary spend). Support to B2B Marketing activity.
·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Team management – Manages the entire employee lifecycle for the Marketing team driving high performance. Manages and updates team details in the HR system.
·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Other activities as appropriate from time to time, related to the level of this role.
Needs to be / Needs to have
·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Previous hands-on management of digital marketing channels, with demonstrated rapid growth.
·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Social media management experience with an emphasis on planning and in-house content creation
·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Team management experience
·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Retail and ecommerce experience, understanding growth levers that will delivery our marketing objectives.
&nbsp;Role measures
·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; CPA and ROI of digital marketing activity
·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Contribution of digital marketing channels (%) of the overall ecommerce targets
·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Increasing followers and engagement across social channels
·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Launch of new digital marketing channels
·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Accurate and effective management of the marketing budget
&nbsp;
&nbsp;
</div></body></html>

Digital Marketing Manager

Personal Information

Profile