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Making every journey  more enjoyable.

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Troubadour was created to make a better type of bag. Refined and sophisticated for work – with the comfort, performance and durability you need in the great outdoors. We make great bags and accessories, while minimising harm to the planet and its inhabitants. Moreover, we aim to use business as a force for good.

That’s how we achieved our status as a Certified B Corporation, meeting the highest verified standards of social and environmental performance, transparency and accountability. We use natural, recycled and recyclable materials to create bags and accessories that last, and we’re always here to help if something goes wrong.

A new approach to making bags - join team Troubadour

Our love of the outdoors drives our passion for creating sustainable bags, lightening the load on your back as well as the footprint on our planet.<br><br>Our bags are super-functional, comfy and at the forefront of sustainable design. 95% of our products by weight are made from recycled materials, and our award-winning, recyclable Orbis bags set a new benchmark as the world’s first fully circular bag collection. We want to set the bar higher – and we’re just getting started.&nbsp;<br><br>If you feel inspired by what we do, we'd love for you to join us in making it all happen.<br>

About Us

Spark Joy

We create joy in every interaction, design, and decision. We don’t settle—we push past expectations. We innovate, surprise, and elevate. Every product, campaign, and touchpoint should leave people saying, Wow.

Spark Joy

We dream big and set high standards. When we stumble, we rise, learn, and keep moving forward. Like an ultramarathon, the journey tests us—but we thrive on the challenge. Growth is constant.

Turn Setbacks into Comebacks

We coach, mentor, and give fearless feedback. We celebrate wins together, and we show up when the chips are down and it matters. When one of us rises, we all rise.

Believe in People&nbsp;

Big moves. Big impact. The hardest things in life are often the most rewarding. We embrace discomfort, push boundaries, and back courageous ideas. Because the best journeys are never the easy ones.

Choose the Challenge -&nbsp; Live Boldly

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Every day, we ask: What moves the needle? What shifts the trajectory? We make bold choices, cut distractions, and double down on what matters. All we have to decide is what to do with the time that is given to us.

Prioritize Impact&nbsp;

Our Values

Gallery

<html><head></head><body><div><strong>Head of Growth</strong><br><strong>Full-time · London · Reports to: CMO</strong></div>
<div>&nbsp;</div>
<div>
<div>We make bags and accessories for the people building the future. Engineers, founders, designers, makers. People in the arena, doing the work, often without proof. We're building the future too, in our own way.</div>
<div><br>We've grown 15x in the last five years. B Corp certified. The first fully circular bag collection in our category. Wirecutter's pick for best laptop backpack. The work we do has substance.</div>
<div><br>Our DTC business is the engine of that growth, and this role owns how it grows from here. You'll own paid acquisition, lifecycle and retention as one connected growth engine: turning strangers into customers, customers into repeats, and repeats into people who bring their friends. You set the strategy, run the tests, make the calls, and lead the team that delivers.</div>
<div><br>You'll manage the Lifecycle Manager and grow the team as the function grows. You'll work directly with the CMO on integrated marketing, the Community &amp; Social Lead on paid and organic in complement, and Creative on work that performs.</div>
<div><br>We're building an AI operating layer across the business, five products on one data foundation. You won't be building the tools. But you'll be one of their heaviest users: training them on what matters, building your workflows on top of them, and guiding them to get better. You need to be genuinely up for working this way, because it's how the whole company works.</div>
<div><br>You find the insight, you drive the change, you measure the result.</div>
<div>&nbsp;</div>
<div><strong>What you'll do</strong></div>
<div>
<ul>
<li>Own paid acquisition across Meta, Google, affiliate, SEO and Amazon Ads. Account structure, creative testing, budget pacing, clean measurement. Your targets are blended MER and new customer revenue.</li>
<li>Own lifecycle and retention through the Lifecycle Manager. Grow LTV, repeat rate and referral across Troubadour.</li>
<li>Own conversion growth: set the experimentation agenda, design the tests, take them from hypothesis to verdict.</li>
<li>Manage the acquisition-to-retention interplay. Know when to push CAC to build the base, when to protect LTV, and how the two work together.</li>
<li>Lead the growth side of product launches: the paid plan, the demand, the conversion moments.</li>
<li>Build efficient reporting workflows using AI-native tools where they speed up the work, so your team's time goes to decisions, not spreadsheets.</li>
<li>Feed what you learn back to the wider team. You'll be closest to what's working, and everyone benefits when you share it.</li>
</ul>
<div><strong>Who you are</strong></div>
<div>
<ul>
<li>You have five or more years of hands-on growth and or ecommerce experience, including meaningful Shopify experience and with real paid spend under your control.</li>
<li>You've owned CAC and LTV, not just one or the other.</li>
<li>You know SQL or something close to it, you can work through messy attribution, and you think in CAC, MER, AOV, LTV and repeat rate.</li>
<li>You've led people before, and you enjoy it.</li>
<li>You proactively use AI in your work every day, you know where it helps and where it makes things worse.</li>
</ul>
</div>
</div>
<div><strong>Why Troubadour</strong></div>
<div><br>We've grown 15x in the last five years. The next phase is bigger still, and everyone we hire has a hand in shaping it.<br>We're a small team. Curious. Hands-on. We care about doing things well, and about the people doing them. High standards without high drama. We disagree out loud. We back each other up. The people who thrive here treat the work seriously and themselves a little less so.<br>Our headquarters is in Fitzrovia, London, and our store is on Beak Street in Soho. The rest of the team works remotely, and we get together whenever we can. We look after our people properly. The basics and more.<br>&nbsp;<br><strong>How to apply</strong><br>Send your CV and a short note on why this role fits.</div>
</div></body></html>

<div>
<strong>Head of Growth</strong><br><strong>Full-time · London · Reports to: CMO</strong>
</div>
<div> </div>
<div>
<div>We make bags and accessories for the people building the future. Engineers, founders, designers, makers. People in the arena, doing the work, often without proof. We're building the future too, in our own way.</div>
<div>
<br>We've grown 15x in the last five years. B Corp certified. The first fully circular bag collection in our category. Wirecutter's pick for best laptop backpack. The work we do has substance.</div>
<div>
<br>Our DTC business is the engine of that growth, and this role owns how it grows from here. You'll own paid acquisition, lifecycle and retention as one connected growth engine: turning strangers into customers, customers into repeats, and repeats into people who bring their friends. You set the strategy, run the tests, make the calls, and lead the team that delivers.</div>
<div>
<br>You'll manage the Lifecycle Manager and grow the team as the function grows. You'll work directly with the CMO on integrated marketing, the Community &amp; Social Lead on paid and organic in complement, and Creative on work that performs.</div>
<div>
<br>We're building an AI operating layer across the business, five products on one data foundation. You won't be building the tools. But you'll be one of their heaviest users: training them on what matters, building your workflows on top of them, and guiding them to get better. You need to be genuinely up for working this way, because it's how the whole company works.</div>
<div>
<br>You find the insight, you drive the change, you measure the result.</div>
<div> </div>
<div><strong>What you'll do</strong></div>
<div>
<ul>
<li>Own paid acquisition across Meta, Google, affiliate, SEO and Amazon Ads. Account structure, creative testing, budget pacing, clean measurement. Your targets are blended MER and new customer revenue.</li>
<li>Own lifecycle and retention through the Lifecycle Manager. Grow LTV, repeat rate and referral across Troubadour.</li>
<li>Own conversion growth: set the experimentation agenda, design the tests, take them from hypothesis to verdict.</li>
<li>Manage the acquisition-to-retention interplay. Know when to push CAC to build the base, when to protect LTV, and how the two work together.</li>
<li>Lead the growth side of product launches: the paid plan, the demand, the conversion moments.</li>
<li>Build efficient reporting workflows using AI-native tools where they speed up the work, so your team's time goes to decisions, not spreadsheets.</li>
<li>Feed what you learn back to the wider team. You'll be closest to what's working, and everyone benefits when you share it.</li>
</ul>
<div><strong>Who you are</strong></div>
<div>
<ul>
<li>You have five or more years of hands-on growth and or ecommerce experience, including meaningful Shopify experience and with real paid spend under your control.</li>
<li>You've owned CAC and LTV, not just one or the other.</li>
<li>You know SQL or something close to it, you can work through messy attribution, and you think in CAC, MER, AOV, LTV and repeat rate.</li>
<li>You've led people before, and you enjoy it.</li>
<li>You proactively use AI in your work every day, you know where it helps and where it makes things worse.</li>
</ul>
</div>
</div>
<div><strong>Why Troubadour</strong></div>
<div>
<br>We've grown 15x in the last five years. The next phase is bigger still, and everyone we hire has a hand in shaping it.<br>We're a small team. Curious. Hands-on. We care about doing things well, and about the people doing them. High standards without high drama. We disagree out loud. We back each other up. The people who thrive here treat the work seriously and themselves a little less so.<br>Our headquarters is in Fitzrovia, London, and our store is on Beak Street in Soho. The rest of the team works remotely, and we get together whenever we can. We look after our people properly. The basics and more.<br> <br><strong>How to apply</strong><br>Send your CV and a short note on why this role fits.</div>
</div>